In the increasingly competitive field of product design, a Shenzhen-based design studio has gained renown for its rapid, high-fidelity prototype production capabilities. Since its founding by Chief Designer Alex in 2020, the studio has experienced significant growth, evolving from serving startups to undertaking projects for international brands. This growth necessitated an upgrade of their core manufacturing capabilities.

Throughout the studio's expansion journey—from single projects to producing hundreds of precision prototypes weekly—the Magforms P10 printer has provided agile and reliable production support. "One of our studio's core competencies is having a reliable rapid prototyping system," Alex says. "My goal was to find technology that could match our creative pace and scale flexibly with project demands. In the early stages of a business, what you need most is equipment that can be seamlessly upgraded."

Today, the studio has fully integrated the Magforms P10 printing system into its product development workflow. Leveraging its large build volume, high precision, and excellent stability, the studio has enhanced efficiency, guaranteed delivery timelines, and significantly reduced overall costs.

Alex's motivation for founding the studio stemmed from common pain points he encountered as a product designer. "For our clients, whether for appearance reviews or functional testing, they need prototypes with exquisite texture and precise details in a very short time," he explained. However, he found that traditional outsourcing models introduced uncertainties in communication, quality, and lead times, severely slowing down the design iteration process.

"I wanted complete control over prototype quality and delivery time. I wanted to experiment with more complex integrated designs. I wanted to help clients push the limits of their product creativity," he recalled.

In 2020, he began fully transitioning to using 3D printing for direct prototype manufacturing. "We started with desktop printers, creating design verification models for startup clients. As our reputation grew, we began attracting more demanding enterprise-level projects," he recalled. "So in 2020, I decided to establish a professional studio."

Alex began with a handful of desktop printers. After mastering the entire process from digital model to post-processing and systematically evaluating the performance of different materials, he then marketed his services more broadly. As order volumes increased, he introduced a second P10, followed by more—the highly competitive investment cost of the P10 allowed him to scale his equipment flexibly based on project revenue.

"Currently, our printing center has over 15 P10s running continuously. Compared to investing in larger industrial-grade systems, you can elevate your manufacturing capability to a professional level with much lower risk and initial investment, which is crucial."

—— Alex, Chief Designer

Like many peers, the studio meets production demands by forming printer clusters. Scaling from two P10s to five, ten, and now fifteen units, their 228x128x250mm build volume and industry-leading print success rate have become core to achieving economies of scale. This ensures quality while drastically reducing the average manufacturing time per prototype.

"The advantage of the P10 system is that you can significantly increase output capacity without overhauling your existing design process or team structure. You can use the same operational logic and a reasonable investment to push your business to new heights."

—— Alex, Chief Designer

Magforms's signature technologies, such as the new industrial-grade array light source, are standard on the P10. Alex considers this technical feature decisive. "All P10s incorporate this light source technology. The direct benefit is reassuring print stability," Alex explained. "When using some older equipment, you often had to deal with model defects or complete failures due to uneven illumination. Now, that uncertainty is minimized."

As a clear example, Alex specifically highlighted the P10's 14.85μm high-precision XY resolution and grayscale anti-aliasing technology. "Even if you're just printing a simple structural part, it ensures a smooth process. And when you need to produce appearance parts with extreme detail and complex textures, it saves you a significant amount of post-processing and re-printing costs."

The comprehensive cost per qualified prototype is a key metric for measuring a design service provider's efficiency, encompassing materials, equipment, operational, and facility expenses. However, the most expensive hidden costs often come from material and time losses due to print failures. This is precisely why improving print success rates and single-print capacity have a huge impact on a design studio's profitability.

Initially, this challenge constrained the studio's expansion speed. "We needed to dedicate significant manpower to arranging models, monitoring prints, and being ready to handle failed jobs," Alex said.

Despite the team's extensive efforts in pre-processing and mid-print monitoring, as client project numbers grew, Alex urgently needed a solution that reduced manual intervention and material waste.

He found the answer in the Magforms P10. The large build volume and extremely high print success rate allowed the studio to increase output while controlling costs.

"Since fully transitioning to the P10, it has completely transformed our workflow," Alex said. "We've steadily increased from completing 2 print batches per machine per day to 3."

Beyond increased capacity, the P10's consistency enables a more precise approach to project management. "It gives you strong control over the delivery schedule. You can plan capacity clearly and comfortably handle urgent projects," Alex stated. "Therefore, you can not only optimize the internal production queue but also make more reliable delivery promises to clients. You can send complex design files to any P10 and be confident of getting uniformly high-quality output."

Today, the studio team fully experiences the production efficiency transformation brought by the P10. Thanks to its stable performance and large resin tank capacity, the studio achieves near 24/7 continuous production.

"It essentially allows us to implement a 24/7 production schedule. Our engineers arrive in the morning to find the printers have perfectly completed all tasks overnight, with successful prints neatly lined up on the worktable," Alex explained. "Consequently, the effective output per machine has increased dramatically."

The large build volume is crucial for handling diverse projects. "If you serve clients across different industries like we do, you can't do without it," Alex said. "Because, whether printing a single product housing or producing a dozen small parts in one go, the P10 handles it effortlessly, without needing to split designs or wait in queues."

In summary, Alex and his team have built a product development workflow powered by the Magforms P10, effectively reducing per-part costs and enhancing overall productivity. "When you comprehensively consider large industrial systems versus a P10 cluster," he says, "you find the P10 offers a significant advantage in cost per prototype, often proving more economical."

Alex and the studio team rely on the Magforms P10 to keep projects on schedule. Their printing system must deliver consistent accuracy and surface quality. The P10's minimal need for frequent calibration and maintenance avoids unplanned production downtime.

To illustrate this, Alex described a typical scenario: The team needed to produce a batch of functional test prototypes for an important client over the weekend. "In the past, we might have needed to arrange shift work to prevent equipment issues. Now, we simply set up the print queue before leaving on Friday, click start, and walk away assured. When we return on Monday, all the finished prototypes are ready for post-processing."

When deep parameter tuning is necessary, the studio benefits from the detailed technical documentation and prompt technical support provided by Magforms. "When dealing with special materials or extreme structures, we need to quickly access professional guidance, and they always provide effective solutions," Alex said. "This is the foundation of the trust we've built."

The studio has grown from one focused on single projects to a recognized design service partner capable of handling multiple high-end projects simultaneously. From a few sporadic printers to a production cluster of 15 P10s, Alex can now confidently delegate core manufacturing tasks to this system. "I am very satisfied with the P10's performance," he says. "It has witnessed and supported our entire business growth journey."